Reservations sales training.
Built on 250,000 real calls.
Most reservations teams answer questions about rates and availability when they could be selling the stay. The distance between your average agent and your best agent on the same call is conversion you have already earned and are not yet capturing. We train the behaviors that close that gap.
Service is transactional.
Hospitality is experiential.
Reservations teams are usually trained to be polite and accurate. Helpful, but transactional: they confirm dates, quote a rate, and end the call. That is service. Selling the stay is hospitality, and it is a different set of behaviors. When conversion is inconsistent, it is almost always a coaching or training gap, not a talent gap, and it shows up as real revenue potential left on the table.
A method. Not a script.
Aspire trains a repeatable conversation, the Buying Funnel, that flexes by who is on the line, a family, a business traveler, a special occasion, without becoming a rigid script. Four moves, each a trainable behavior.
Power Opening
The opening reduces tension and creates enough connection that the caller wants to tell you what they are really looking for. It is the moment a transaction becomes a conversation.
Experiential Questions
Beyond dates and party size, open questions surface why this trip matters to this guest. That is the raw material for a presentation that actually lands.
Customized Presentation
Translate what you discovered into guest-specific value. Not a feature list, the stay this guest is picturing, described back to them so the premium option feels obvious.
The Close
Every call closes in some way: a booking, a clear next step, or an objection handled with confidence. Objection handling is not a trick, it is the same discipline, acknowledge, clarify, present options, and confirm.
Mindset. Skill Set. Process Set.
Mindset
The performance frame, and a mindset of being in service to others, that sits in front of every skill. Behavior does not change until the mindset does.
Skill Set
The Buying Funnel in practice, plus customization and personalization processes for better and faster conversion on real calls under real pressure.
Process Set
Stand-up cadences and systems that make great behavior repeatable across the team. The intellectual property compounds instead of fading after the training ends.
Training fades. Coaching keeps it alive.
The reason most sales training does not stick is that it ends. Aspire builds a coaching layer behind the method: leaders create accountability through dialogue rather than telling, set clear expectations and agreed measurements, and follow up and follow through. That is how a 90-day conversion lift becomes a standard the team holds on its own.
Matched to where your team is.
We do not guess the starting point. The Reservations Revenue Assessment places your operation in a performance band and routes you to the right program.
Foundational Reservation Sales Conversion and Optimization Program
Installs the full Buying Funnel and the mindset behind it, builds the core conversion behaviors, and stands up the coaching cadence that sustains them. The fastest path from order-taking to selling the stay.
Advanced Reservation Sales Conversion and Optimization Program
For teams already converting well, sharpens experiential questioning, premium-product presentation, and the secondary close, and tightens the coaching system so gains hold and compound across the operation.
Behavioral call evaluations through Aspire and the RCI Institute since 1998
Average conversion lift within 90 days for clients who implement the full method
Of empirical research behind the Competency Model and the Buying Funnel
See the research behind the method, or the full solution architecture.
What is reservations sales training?
Reservations sales training teaches a hotel's reservations and call center team to do more than quote rates and availability. It builds the behaviors that turn an inquiry into a booked stay: a strong opening, experiential questions that uncover what matters to the guest, a customized presentation of value, and a confident close. Aspire's method is built on more than 250,000 behavioral call evaluations through the RCI Institute, and clients average a 10% lift in conversion within 90 days.
How is Aspire's reservations sales training different from a typical sales seminar?
A one-time seminar does not change behavior. Aspire trains a repeatable method, the Buying Funnel, through its proprietary Competency Model of Mindset, Skill Set, and Process Set, then sustains it with coaching cadences so the behavior holds after the training ends. The approach is grounded in 250,000+ real call evaluations rather than generic sales theory.
Does reservations sales training actually increase conversion?
Across teams that implement the full method and coaching cadence, Aspire clients average a 10% increase in conversion within 90 days. The clearest signal of opportunity is the spread between your average agent and your best agent on identical demand: that gap is revenue you have already earned and are not yet capturing.
How do you know which reservations training program a team needs?
Start with the Reservations Revenue Assessment, a 15-minute diagnostic personally reviewed by Renie Cavallari. It places your operation in a performance band and routes you to the right starting point: the Foundational Reservation Sales Conversion and Optimization Program for teams with the most potential to capture, or the Advanced Reservation Sales Conversion and Optimization Program for strong teams optimizing the final gains.
Your revenue team has
untapped capacity.
Our assessments map your team against the Competency Model, benchmark you against 250K+ evaluations, and identify the highest-leverage gaps — whether you work with us or not.
15 minutes · No obligation · Scored against 250K+ evaluations