17 scored revenue signals.
One diagnostic.
Most revenue leaders know something is off. This assessment tells you exactly where and exactly how much it's costing you — scored against 30 years of data and 250,000+ behavioral evaluations.
Every dimension of your
reservations revenue engine
18 questions across three critical layers. The first 17 are scored 1–4 and mapped to one of four performance bands.
Frontline Capability
How your team performs on every call
Revenue Programs
The systems that multiply every interaction
Infrastructure & Intelligence
The tech, data, and coaching behind the team
Your total score maps to one of four performance bands — from critical revenue leakage to high-performing.
Where your operation sits —
and what to do about it
Your total score places you in one of four bands. Each band maps to a clear profile, a specific revenue implication, and the right next step.
Foundation
Score 17–32Reservations is largely reactive and transactional. Low experiential selling, weak pre-arrival programs, and limited follow-through.
Consistency
Score 33–47Good practices exist, but performance is inconsistent. Sporadic follow-up, partial KPI focus, big gaps in coaching discipline.
Sharpening
Score 48–59Strong fundamentals — reservations behaves like a commercial function. Upside in target audiences, storytelling, digital alignment, and total-stay revenue.
Sustain and Scale
Score 60–68Already a revenue engine. Strong across experiential selling, lifecycle selling, target audiences, tech, and incentive alignment.
This isn't a generic quiz.
It's a diagnostic.
Request Access
Tell us about your property and your role. We'll send you a personal link to begin.
Complete the Assessment
18 questions about your operation. 15 minutes. Designed to be completed with your data in front of you.
Renie Reviews Personally
Your results are reviewed by Renie Cavallari — not an algorithm. Expect a call within 48 hours.
"Your results are reviewed personally by Renie Cavallari.
30 years of pattern recognition — applied to your specific operation."
Request your assessment
Tell us about your property and we'll send you a personal link to complete the Reservations Revenue Assessment.
You're on the list.
We'll send your personal assessment link shortly. In the meantime, questions? Reach us at info@poweredbyaspire.com
What to expect from the assessment
What does the Reservations Revenue Assessment measure? +
It measures 17 scored revenue signals across three pillars: Frontline Capability (how your team performs on every call), Revenue Programs (the systems that multiply every interaction, like upselling, packaging, and follow-up), and Infrastructure & Intelligence (the coaching, KPIs, and technology behind the conversations). An 18th unscored question captures context about your operation.
How long does the assessment take? +
About 15 minutes. It's 18 questions, designed to be completed with your property's data in front of you, so answers reflect your real numbers rather than impressions.
Who reviews the results? +
Renie Cavallari reviews every submission personally, not an algorithm. Expect a call within 48 hours of completing the assessment to walk through what your scores mean.
What do the scores mean? +
Your 17 scored answers total between 17 and 68 points and place your operation in one of four performance bands. Each band maps to a different revenue profile and a different set of priorities, from building foundational sales capability to sustaining and scaling an already strong operation.
Who is the assessment for? +
Hotel and resort general managers, VPs of revenue and sales, reservations and call center leaders, and management companies who want to know where their reservations operation is leaving revenue on the table.
How is this different from a generic sales training survey? +
The assessment is built on more than 250,000 behavioral call evaluations conducted over 30 years through Aspire and the RCI Institute. The questions, scoring, and bands come from observed patterns in what actually separates high-converting reservations teams from order-takers, not from self-reported best practices.
Two more assessments in development
Group Sales
Coming SoonMap your group sales process against our Competency Model to find the highest-leverage gaps in your pipeline.
Leadership
Coming SoonAssess how your leadership approach shapes team performance, culture, and revenue behavior at every level.
