aspire
Assessment
Reservations & Call Center · Revenue Diagnostic

17 revenue levers.
One diagnostic.

Most revenue leaders know something is off. This assessment tells you exactly where and exactly how much it's costing you — scored against 30 years of data and 250,000+ behavioral evaluations.

17
Revenue Levers
15 min
To Complete
250K+
Evaluations Behind It
What It Measures

Every dimension of your
reservations revenue engine

17 questions across three critical layers. Each scored 1–4 and mapped to one of four performance bands.

Frontline Capability

How your team performs on every call

01 Voice conversion rate
02 Consultative selling & closing skill
03 Personalization of guest conversations
04 Team role, positioning & mindset

Revenue Programs

The systems that multiply every interaction

01 Suite, villa & premium product upsell
02 Pre-arrival upselling & cross-selling
03 Experience-led packaging & thematic stays
04 Lifecycle selling & high-value follow-up
05 Proactive recovery of lost calls

Infrastructure & Intelligence

The tech, data, and coaching behind the team

01 Digital & content support for reservations
02 Tech & data integration across PMS, CRS, CRM
03 AI & automation strategy
04 Segmentation & packaging by market
05 Coaching cadence, KPIs & incentive alignment

Your total score maps to one of four performance bands — from critical revenue leakage to high-performing.

What You'll Learn

Where your operation sits —
and what to do about it

Your total score places you in one of four bands. Each band maps to a clear profile, a specific revenue implication, and the right next step.

1

Critical Revenue Leakage

Reservations is largely reactive and transactional. Low consultative selling, weak pre-arrival programs, minimal follow-up on lost calls.

Stabilize & build the foundation
2

High Revenue Opportunity

Good practices exist, but performance is inconsistent. Sporadic follow-up, partial KPI focus, big gaps in coaching discipline.

Systematize & scale what works
3

Growth Stage

Strong fundamentals — reservations behaves like a commercial function. Upside in segmentation, storytelling, digital alignment, and total-stay revenue.

Optimize, differentiate & deepen
4

High-Performing

Already a revenue engine. Strong across consultative selling, lifecycle selling, segmentation, tech, and incentive alignment.

Innovate, experiment & scale
How It Works

This isn't a generic quiz.
It's a diagnostic.

1

Request Access

Tell us about your property and your role. We'll send you a personal link to begin.

2

Complete the Assessment

17 questions about your operation. 15 minutes. Designed to be completed with your data in front of you.

3

Renie Reviews Personally

Your results are reviewed by Renie Cavallari — not an algorithm. Expect a call within 48 hours.

"Your results are reviewed personally by Renie Cavallari.
30 years of pattern recognition — applied to your specific operation."

Get Started

Request your assessment

Tell us about your property and we'll send you a personal link to complete the Reservations Revenue Assessment.

No cost · No obligation · Results reviewed personally by Renie Cavallari

Coming Soon

Two more assessments in development

Group Sales

Coming Soon

Map your group sales process against our Competency Model to find the highest-leverage gaps in your pipeline.

Leadership

Coming Soon

Assess how your leadership approach shapes team performance, culture, and revenue behavior at every level.

Trusted by revenue teams at
Marriott
Auberge Resorts
Atlantis
Chase