30 years of science.
250,000 data points.
We are the only hospitality consulting firm with a dedicated, proprietary behavioral research institute. We study human behavior so you can optimize revenue.
Dashboards don't
close sales.
Humans do.
AI voice analysis and dashboards are brilliant tools for gathering data, but they fail to teach a human being how to convert the next call. An AI cannot overcome a luxury guest's hesitation.
We take the massive data AI provides and integrate it with deep emotional intelligence to rewrite how your team sells. The RCI Institute has spent 30 years studying the intersection — where data meets the human moment that closes.
Tells you what went wrong on the call.
Teaches your team how to convert the next one.
"Knowledge doesn't shift anyone's behavior. Ask anyone who's a smoker."
— Renie Cavallari, Founder
Numbers that end
the debate.
Every claim is backed by decades of proprietary research. Not opinions. Not case studies cherry-picked from outliers. Longitudinal behavioral data across hundreds of thousands of interactions.
Within 90 days of implementing the Competency Model. Not a peak. An average across all engagements.
Our "Ink to the Page" study isolated 5 specific behavioral components that drive group sales contracts to close.
Over 30 years, our clients stay because our behavioral shifts actually sustain. Even through COVID, not a single client left.
The Four Big Lies.
Before the Competency Model can take hold, we have to clear the head trash. After profiling tens of thousands of people, Renie identified four lies that silently sabotage every team. Everyone carries a dominant one.
"I must be right."
Creates defensiveness. Kills coaching. The person who needs to be right cannot learn — because learning requires being wrong first.
"I must never lose."
Creates risk avoidance. Your team won't try the new approach, won't ask the harder question, won't push past the guest's first objection.
"Everyone must love me."
Creates people-pleasing. Your top seller discounts to avoid tension. Your manager avoids the performance conversation. Revenue leaks through niceness.
"I must be comfortable."
Creates stagnation. Growth is uncomfortable by definition. This lie keeps your 78% mediocre crowd exactly where they are — comfortable and underperforming.
"Which one is yours? That's the first question we ask every team."
— From HeadTrash, Amazon Bestseller
Scripts actively kill
high-ticket conversions.
A script is just an AI-driven response spoken by a human. It loses all connection. We teach your team how to get the methodology "in their bones." Through relentless, safe practice, they learn to pivot effortlessly under pressure — ensuring every guest feels heard, not processed.
People buy from people they feel comfortable with. When someone speaks from a script, the connection breaks. When they speak from competence — from practice and mastery — the connection closes.
You hear it. Most trainers stop here — the 'dump and jump.'
You see how it applies to your role. Interest begins.
You practice it. A coach helps you get on the bike.
You can do it under pressure. It's in your bones.
Pride and enthusiasm follow naturally. Now you perform.
"We're not in the business of training. We're in the business of shifting human behavior."
— Renie Cavallari, Founder
The passionate few. Beyond A-players.
Strong A-players. Declining post-COVID.
Stuck. Not failing, not thriving. This is who we move.
Another enthusiastic script won't save them. The Competency Model was built to move the 78% — systematically, measurably, and permanently.
Your revenue team has
untapped capacity.
The audit maps your team against our Competency Model, benchmarks you against 250K+ evaluations, and identifies the highest-leverage gaps — whether you work with us or not.
15 minutes · No obligation · Scored against 250K+ evaluations