Recruiting the right people is more strategic than most people realize. Your recruiting must align with both your brand and your culture.
Recently I went to lunch at a place called Tender Greens, and this was the posting at the register:
That’s right, they are recruiting while you are standing in line to give them your money! Better yet, every person who goes into this remarkable place knows what it is about and what to expect. And now they know Tender Greens is hiring! It kind of sums up their culture and the people they are looking to attract, doesn’t it?
So, how can YOU have people lining up to work for you even if you are in a difficult location?
1. You have to engage them. Use exciting visuals and fun photos. Ask them to tell you something about themselves. People will share more than you ever imagined possible. We all love to talk about the “man in the mirror!”
2. Make it compelling to the audience you are looking to hire. Recruiting a line-level employee is likely to require different messaging than recruiting someone looking for a career path. Your audience and message must align.
3. You are looking for the right people FIRST, so keep the messaging short and sweet. I would rather have someone who is aligned with my culture over a person with a better skill set any day! Skills and processes can be taught. Mindset cannot. It’s a choice… a personal choice!
4. Set up a website, and you can continuously build up your talent pool by allowing people to apply at any time. Be sure to engage with every resume. You never know who may be your next customer!
The Lesson: Is it time to change up your recruiting strategy in 2021?
Live All in, Renie
P.S. Ready to review your recruitment strategies? Learn how here.
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Renie Cavallari, the CEO of Aspire, RCI Institute, and an organizational anthropologist, has been speaking worldwide to groups from 15 to 5000 for over 25 years. Her dynamic, storytelling approach skips the fluff, and Aspire’s 96% client retention demonstrates her impact. Her expertise is in transforming results through people. She goes way beyond inspiration as her humorous, engaging, and proven performance improvement strategies have been transforming teams for decades. Renie has worked with thousands of leaders, uses real data, real-world situations, and provides practical action-oriented applications to help leaders shine. Renie’s 6th book, HEADTRASH, the Leading Killer of Human Potential, is available on Amazon. For exclusive access to member-only resources, go to www.myheadtrash.com/vip. #DUMPHeadTrash
For over 25 years, Aspire, www.poweredbyaspire.com, is the execution and consulting arm of the RCI Institute, delivering customized training, leadership development services, and strategic cultural alignment to optimize individual and team performance. Known as a transformational-training company that delivers measurable performance improvement, Aspire develops people at all levels of an organization and has worked with thousands of companies worldwide. Aspire’s work is the incubator to the RCI Institute’s research, real-life practical applications, and modeling.
About RCI Institute
RCI, www.rciinstitute.com, is a real-life, practical applications research and learning lab focused on awakening human potential and igniting the human spirit to play all in. It creates research-based proprietary systems and tools around active thinking, People Technology™, and provides executive leadership coaching and certification that maximize leadership development potential.